Launch of Business France
Last January 5, 2015, Business France was launched in the presence of Minister of Foreign Affairs and International Development Laurent Fabius, Minister of Economy, Industry, and the Digital Sector Emmanuel Macron, Minister of State for Foreign Trade, Tourism, and French Nationals Abroad Mathias Fekl, and Minister of Territorial Equality and Housing Sylvia Pinel.
Business France is a new agency that is a merger between the Invest in France Agency (IFA), the national agency responsible for promoting and facilitating international investment in France, and Ubifrance.
The agency will be responsible for helping small and medium-sized enterprises (SMEs) and mid-size companies to expand abroad and attract more foreign investment to France in order to stimulate or restart employment-creating activities there.
Foreign investors and French firms will benefit from a simplified and clearer process. The rationalization of resources and the combining of teams will also serve the agency’s objectives since subsidiaries of foreign companies account for a third of exports.
Business France, whose name can be easily understood in France as well as abroad, will also, as requested by the government, play a key role in promoting the attractiveness and image of France and its territories.